After the war Oliver Winchester continued to exercise control of the company, renaming it the Winchester Repeating Arms Company, and had the basic design of the Henry rifle completely modified and improved to become the first Winchester rifle, the Model 1866, which fired the same .44 calibre rimfire cartridges as the Henry but had an improved magazine (with the addition of a loading gate on the right side of the receiver, invented by Winchester employee Nelson King) and, for the first time, a wooden forearm. The Henry and the 1866 Winchester shared a unique double firing pin which struck the head of the rimfire cartridge in two places when the weapon was fired, increasing the chances that the fulminate in the hollow rim would ignite the 28 or so grains of black powder inside the case.
Another extremely popular model was rolled out in 1873. The Model 1873 introduced the first Winchester centre fire cartridge, the .44-40 WCF (Winchester Central Fire). These rifle families are commonly known as the "Gun That Won the West".

The original Winchester rifle was famous for its rugged construction and lever-action mechanism that allowed the rifleman to fire a number of shots before having to reload: hence the term, "repeating rifle."

Note: The 73 was available in .44 WCF (.44-40), .38 WCF (.38-40), and .32 WCF (.32-20), most of which were also available in Colt, Remington, Smith & Wesson, Merwin & Hulbert, and other revolvers. Having a common centerfire cartridge in both revolvers and rifles allowed the owner to carry two firearms, but only one type of ammunition. The original 73 was never offered in the military standard .45 Colt cartridge; only modern reproductions are offered in that calibre. There was a limited number of 1873 Winchesters manufactured in .22 rimfire calibre, which lacked the loading gate on the right side of the receiver